How We Work with Skincare Brands

When working with skincare brands, our goal is to combine the efficiency of AI-assisted production with the visual credibility of real photography.

Instead of producing fully synthetic campaign visuals, we separate the production process into two stages: real capture and digital extension.

Step 1. Real Capture

We begin by identifying which elements of the campaign should be photographed physically.

In skincare campaigns, this usually includes:

Product texture
Packaging materials
Skin contact
Application moments
Fine skin surface detail

These details are closely associated with authenticity and product performance. Capturing them in a controlled studio environment helps preserve realism and ensures that the visual representation of the product remains believable.

Step 2. AI-Assisted Production

Once the sensitive visual elements are captured, we use AI tools to support the contextual aspects of the campaign.

This may include:

Background environments
Lighting variations
Lifestyle scenarios
Scene composition
Additional campaign formats

AI allows us to adapt and extend the visual context without modifying the key performance-related details captured during the shoot.

Step 3. Visual Review

Before final delivery, all AI-assisted outputs are reviewed to ensure that:

Skin texture remains realistic
Product interaction appears natural
No unintended visual improvements are introduced

This helps maintain consistency between the campaign visuals and the real-life expectations of the product.

This hybrid workflow allows skincare brands to reduce production costs and timelines while maintaining visual integrity in performance-driven categories.